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Title : 4 “Chords” You Should Hit to become a Rockstar of Influencer Marketing
Category : Blog
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The influencers have lately become the glittery and shiny stars of the marketing universe. The brands now fight teeth and nail to get influencers on their side, whether it’s a clothing company or a Dissertation help. Youtuber Diana zur Löwen has a powerful reach (AKA followers,) who boasts being one of the best known influencers demanded by the brands in her home, Germany. This 21-year- old has more than half a million followers on her YouTube channel and collaborates, among other brands, with the German drugstore chain dm. Diana turns to gold almost everything she touches on YouTube and her services are demanded by many brands. But, how did Diana become a "rockstar" of influencer marketing? The young youtuber has taken the trouble to answer this question and other questions within the framework of the festival Online Marketing Rockstars. According to Diana, these are, according to her, the 4 "musts" of influencer marketing: 1. The early integration of influencers into campaigns carried out by brands. From the point of view of the Teutonic youtuber, it is important that influencers are involved from the outset in brand campaigns. In this way, they are much more prepared for the reactions triggered by such campaigns and are also logically much more engaged in what they promote. 2. The tune between one and another is vital It is essential that the influencer fits the brand and that the brand also adapts to influence. Brands and influencers must add strength and do everything possible and even impossible to look out for content of value to the consumer, says Diana. 3. Recycling quality content. The content generated by the influencers is very valuable, and not only in the platforms that they control, but also in the channels of the brands. In Diana's view, brands would do well to reuse content that influencers flip through their own channels. 4. Respect the deadlines in influencer marketing. It is important that the two parties involved, brands and influencers, respect the deadlines. Otherwise, the relationship is doomed to fail and the ultimate loser is the consumer. Finally, Diana believes that there is something that can completely ruin the influencer marketing and it is the absence of freedom (or the abundance of limitations) that brands sometimes insist or impose on the influencers. "We work every day with our community, we know it very well and we know perfectly which formats work and which do not," stresses the youtuber.
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