Article Full Details
Title : The secrets of the Successful App that retains customers
Category : Others
Description
The app market is immensely competitive nowadays and you have to be innovative and creative in order to improve growth and retention rate. Moreover, to stay competitive and retain the app, some factors need to be considered which are as follows.

Use of Email Marketing

Nowadays there are many other marketing tools are available and for that particular reason, marketer ignores the email marketing technique. Email marketing reengages customers and creates one to one relationship with the customer which is vital for the customer retention. Moreover, by providing the information about the benefits of the product, the chances of the growth is quite higher and produces a fantastic result.

Collect and react on user feedback

The accurate collection of the user feedback is very important in order to improve the app performance. In the feedback, the user identifies the weaknesses and the area of the improvements. Moreover, the appropriate action should be taken in order to retain the customer because the market is highly competitive and without a quality product, it is very much difficult to stay competitive.

Enhance growth by providing ‘share’ feature

If we observe the top social media and other apps then we come to know that share option is the reason for their growth. The user wants to share the experiences and for that particular reason share option enhances the reach of the product and produce extraordinary results. Moreover, in order to stay competitive always observe the competitors profile and make the desired changes in the product.

Test the App at start (A/B Testing) The basic reason of the app failure is the carelessness in the immediate testing process. The identification and correction of the errors is the first element of retention and success. The immediate testing allows the developer to take corrective decisions.

Rethink and ensure the high customer acquisition rate

The high acquisition and retention rates reflect the success of the app. The boarding experience of the customer matters a lot if the traffic is high and if the acquisition and retention rates are low then the app strategy requires a change. Rethinking about the strategy is the secret to secure the high growth rate. In an app, the marketing is not the only factor but the quality of the app is the prime element of the success. Moreover, we should provide some kind of value to the customer in order to improve the growth and retention rate.

Push Notification

The push notification is the biggest secret to enhance the retention and growth rate. However, the notification should be according to the area and location. Moreover, the push notification includes the daily notification about the updates and new features which attract the customers and retain the interest of the customer in the particular app. The push notifications and emoji are very common features and produce fantastic results as well. The daily messages do not allow the user to switch the product which results in the ultimate success of the app.

Put Prime focus on quality rather than Marketing

The major mistake committed by the developer is to invest more on the marketing activities rather than the quality. Although marketing is vital in order to promote the product and gather the reach of the customer, the quality is the prime factor and without quality the marketing efforts are useless. The customer acquisition is possible with the sole marketing techniques but in order to retain the customer, the quality should be improved because the market is much competitive. As a whole, the customer retention and growth is not possible without the good quality.

Use the data positively

The data draws a picture of the product performance and this data should be used positively in the design and creation of the future strategy. Moreover, the errors are the part of the marketing and product development but the main thing is to take it positively. The retention of the customer is only possible if the app is a developer is well aware of the competitor's profile and make necessary changes where required. The data normally includes the stats of the company owned product and the competitor's product in terms of profit and customer traffic. As a whole, the positive use of the data is very important to acquire and retain the customers. The 8 top secrets that lead to the continuous growth and retention are discussed above but there is another thing which needs to take into accounts such as creative and unique idea and the unique selling proposition.

Author Bio

The article is created by Mia Jack, who is an ace scuba jumper, remote ocean examination devotee, and a writer. She additionally works with Assignment Writing Service Australia and has a ton of involvement in blogging.
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